“It sounds simple enough,” says Charles Brand, Executive VP, Product Management & Commercial Operations, “but in reality there are a number of significant challenges to producing a paper straw with the required properties.”

“With that said, our development team is confident they can find a solution, and that we’ll have a paper straw alternative ready to launch by the end of the year.”

Tetra Pak packages are, on average, 75% paperboard. Paper straws would be another important step towards the company’s long-term ambition of offering a completely renewable portfolio.